Trajectory Beverage Partners Marks New Approach for Diamond Estates Wine & Spirits Inc.
September 12, 2018, Oakville, Ontario— Diamond Estates Wine and Spirits Inc. (“Diamond Estates” or “the Company”) (DWS-TSX Venture) today announced a new approach to sales and marketing in its agency business. As part of the Company’s plan to strengthen its market position in an ever-evolving business landscape, the agency divison, previously named Kirkwood Diamond Canada, has been rebranded as Trajectory Beverage Partners, reflective of the company’s projected growth and new sales and marketing strategy.
“This is a natural part of the evolution of a new company with new leadership,” said Christopher Terrio, President of Trajectory Beverage Partners. “Trajectory will be focused on being something really special for a select number of companies. We are committed to being more strategic and dedicated to developing partnerships, with a more balanced portfolio that will minimize conflicts within our own house.”
The Company will dedicate more time, energy and resources to brand building and providing meaningful insights and analytics to a select group of beverage alcohol partners that own international and national brands that are strong, but growing.
Trajectory will focus on a core portfolio of beverage alcohol partners with a disciplined approach to ensure it minimizes duplication within sectors and internal competition.
“Our new name and identity represents the next leg in our evolution, a visual signal reflecting our transformation, which includes new leadership, a new vision, new mission and a different way of doing business,” added Terrio. “We have consolidated our operations, continue to add good people across the country and are committed to a strategic approach to brand building. Our name conveys the idea that this is about the path we are on. It’s a growth path. We are in this as partners, not just agents.”
Trajectory Beverage Partners is a national sales and marketing agency for more than 100 Canadian and International beverage alcohol brands. It is a wholly owned division of Diamond Estates Wine & Spirits Inc. and one of only a small number of 100% Canadian owned and operated companies of its kind in Canada.
Some of the brands in the portfolio include Josh Cellar Wines from California, Fat Bastard wines from France, Kaiken wines from Argentina, Deep Eddy Vodka from the United States, Malfy Gin from Italy, Marston’s beers from England, Hypnotiq Liqueur from France, Anciano wines from Spain, Francois Lurton wines from France and Argentina, Tequila Rose from the United States, Rossi D’Assiago Limoncello from Italy, Glengoyne whiskies from Scotland, Blue Nun wines from Germany, Edinburgh Gin from Scotland, Brick Brewing from Canada (Waterloo and Landshark), Evan Williams Bourbon from the United States, SoCIAL LITE coolers from Canada, 20 Bees, FRESH, EastDell and Lakeview Cellars wines from Ontario, Backyard Vineyards from British Columbia and numerous others .
About Diamond Estates Wines and Spirits Inc.
In addition to owning Trajectory Beverage Partners, Diamond Estates Wines and Spirits Inc. is a producer of high quality wines, operating wineries in the Niagara region of Ontario and in British Columbia producing a variety of well-known and award-winning VQA wines including 20 Bees, EastDell, Lakeview Cellars, FRESH, Dan Aykroyd, Backyard Vineyards, the McMichael Collection and Seasons. Diamond Estates Wine and Spirits is publicly traded on the TSVX under the stock symbol DWS. For further information on the company, please visit the company’s SEDAR profile at www.sedar.com.
About Trajectory Beverage Partners
Trajectory Beverage Partners (www.trajectorybeverages.com) is the sales and marketing agent for top selling international brands in all regions of the country as well as being a distributor in the western provinces. These recognizable brands include Josh Cellar Wines from California, Fat Bastard wines from France, Kaiken wines from Argentina, Deep Eddy Vodka from the United States, Malfy Gin from Italy, Martosn’s beers from England, Hypnotiq Liqueur from France, Anciano wines from Spain, Francois Lurton wines from France and Argentina, Tequila Rose from the United States, Rossi D’Assiago Limoncello from Italy, Glengoyne whiskies from Scotland, Blue Nun wines from Germany, Edinburgh Gin from Scotland, Brick Brewing from Canada (Waterloo and Landshark), Evan Williams Bourbon from United States, SoCIAL LITE coolers from Canada, 20 Bees, FRESH, EastDell and Lakeview Cellars wines rom Ontario, Backyard Vineyards from British Columbia and numerous others.
Forward Looking Statement
This press release contains forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Diamond Estates Wines and Spirits Inc. to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forward-looking statements contained in this press release. Such forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to: the economy generally; consumer interest in the services and products of the Company; financing; competition; and anticipated and unanticipated costs. While the Company acknowledges that subsequent events and developments may cause its views to change, the Company specifically disclaims any obligation to update these forward-looking statements. These forward-looking statements should not be relied upon as representing the views of the Company as of any date subsequent to the date of this press release. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.
For more information, please call:
Stephen Murdoch
Vice President, Public Relations – Enterprise
Email: smurdoch@enterprisecanada.com
Mobile: 289-241-3997
Office: 905-346-1232
